Bay of Plenty · Aotearoa

Revenue, occupancy and
operational sanity.
Built for accommodation providers.

Black Rock Hospitality is a dedicated agency designed to support accommodation providers through tailored consultancy services and management solutions.

We partner with property managers, motels, and hotels to streamline operations, improve efficiency, and deliver exceptional guest experiences; while also offering management solutions for Airbnb operators and short-term rental properties.

We help operators:

  • Increase occupancy
  • Grow revenue
  • Implement standard operating procedures
  • Elevate guest satisfaction
  • And much, much more

Let's see how you could be performing better, today.

Resort & hotel operations
Multi-site management
Yield & revenue management
OTA optimisation
Housekeeping systems
SOP & team leadership
Boutique accommodation
Holiday rentals
Resort & hotel operations
Multi-site management
Yield & revenue management
OTA optimisation
Housekeeping systems
SOP & team leadership
Boutique accommodation
Holiday rentals
Resort & hotel operations
Multi-site management
Yield & revenue management
OTA optimisation
Housekeeping systems
SOP & team leadership
Boutique accommodation
Holiday rentals
What we do

Seven disciplines.
One outcome: profit.

Whether you own a single Mount Maunganui apartment or a 28-room motel, the levers that move accommodation profitability are the same. We work across seven disciplines — engaged individually, or orchestrated together inside a retainer.

01 · Revenue

Revenue Management

Dynamic pricing, yield management and occupancy strategy that turns vacancies into profit.

02 · Distribution

OTA Optimisation

Strategies that drive visibility and bookings through third-party booking sites.

03 · Operations

Operational Systems

SOPs, housekeeping reports, staffing structures and maintenance systems built for scale.

04 · Audit

Profit Audits

Comprehensive review of pricing, processes, competitors and expenses, with a 90-day action plan.

05 · Guest

Guest Systems

Communication automation, review management and direct-booking strategies that build loyalty.

06 · Retainer

Management Retainers

Ongoing, continuous support across revenue management and operations for sustainable growth.

07 · People

Staff Training

Ongoing training programmes and SOP implementation that deliver exceptional guest experiences consistently.

The Approach · Revenue is science

Four steps.
No theory.

We treat accommodation revenue the way the disciplines that take it seriously do — as a measurable, repeatable science. Diagnose, report, act, review.

01

Discovery call

A 30-minute conversation to understand your property, the day-to-day challenges and where you want the business to go.

02

Deep analysis

A full audit of pricing, listings, operations, competitors and financials — built from your actual numbers, not assumptions.

03

Executive report

A detailed written report covering findings, opportunities for development and growth, and identified cost savings.

04

90 day action plan

A prioritised roadmap with specific, implementable recommendations — plus structured follow-up so the plan actually gets executed.

“The most expensive system is the one you're currently operating.
Black Rock Hospitality
Aaron — founder of Black Rock Hospitality
Aaron · Founder
The Practice

Built by an operator. Not a coach.

Black Rock Hospitality was founded on the premise that most accommodation businesses don't have a marketing problem — they have a systems problem. Pricing left on autopilot, OTAs misconfigured, housekeeping run by feel, guest communications written in haste.

The practice is led by Aaron — an operator with hands-on experience running resort, hotel and apartment operations in New Zealand and Australia. Black Rock brings that operator-grade discipline to motels, hotels, hostels, Airbnb operators, investment property owners, holiday home managers and boutique stays across the Bay of Plenty and New Zealand.

“Most operators don't have a marketing problem. They have a systems problem. We fix the systems — the revenue follows.”

Ready when you are

Let's get you the results you deserve.

Tell us about your property. Within one business day we'll come back with specific opportunities we see in your operation.

Mini audit

Find the revenue you're leaving on the table.

Tell us about your property. Within one business day we'll come back with specific opportunities we see in your operation.

  • 30-minute call with a real operator
  • Specific revenue leaks identified
  • Plain-English next-step recommendation

We'll only use your details to follow up on this audit request. No newsletters, no spam.

Questions

Frequently asked.

Motels, hotels, hostels, Airbnb operators, investment property owners, holiday home managers and boutique accommodation operators across the Bay of Plenty and New Zealand. If a property sleeps paying guests — from a single short-stay rental through to a multi-site hotel group — the playbook applies.

Get in touch

Let's talk about your numbers.

Prefer direct contact? Reach us below. We reply to every enquiry within one business day.